News and Press-releases

Introducing Our Restyled Logo


Sep 5, 2023

We are thrilled to announce an exciting update that reflects our commitment to innovation and progress. Our current logo has undergone a stylish transformation, designed to provide a modern and refreshed appearance while preserving the brand recognition we've diligently built over the years.

What's New:

Our new logo is an evolutionary version of our current one, featuring a captivating combination of a chip and a globe. The chip, now a turning centerpiece, cleverly resembles a globe, creating a dynamic and engaging design.

Smooth Transition:

We want to emphasize that this logo update is not about abrupt change but rather a seamless evolution. Our goal is to make this transition stress-free for all team members. Therefore, we assure you that all materials bearing the old Storm logo will be updated smoothly and gradually throughout the year, with the full transition completed by the end of 2023.

We are excited about this change and believe that our restyled logo represents the continued growth and evolution of Storm International.

Storminternational new logo

Previously

Other news

Jul 12, 2024
Category: General
Posted by: sl_admin

Darren Keane, CEO of Storm International, will participate in the panel discussion "Casino Business in Georgia – Challenges and Opportunities" at the Batumi Gaming Fest. This prominent event, scheduled for September 12, focuses on land-based and online casino operations, bringing together regional and international professionals, market participants, and lawmakers to share experiences and forge new partnerships.

Keane emphasized the importance of discussing current legislation affecting foreign players. "It is crucial for us to speak at the conference because the new taxation on foreign players may deter them from visiting Georgia. Instead, they might choose destinations like Cyprus and Armenia, where there are no such taxes on winnings. A decline in foreign visitors could result in casino closures, increased unemployment, and a significant reduction in tax revenues for both federal and regional governments," Keane stated.
The Batumi Gaming Fest promises to be a vital forum for discussing the future of the casino industry in Georgia amidst evolving regulatory landscapes.

Sep 22, 2023
Category: General
Posted by: sl_admin

Navigating the Casino Landscape in Georgia: Insights from the Tbilisi Gaming Festival
The Tbilisi Gaming Festival held on September 15-16, 2023, brought together industry experts and casino operators to discuss the ever-evolving landscape of land-based casinos in Georgia. Among the discussions, the panel focused on "Land-Based Casino Operators in Georgia – Opportunities and Challenges of the Growing Market." John Harrak, Director VIP & Player Development, Executive Board Member of Storm International - a prominent figure in the industry, shared valuable insights on several key topics.

Adapting to Post-Pandemic Trends and opportunities, challenges within the growing market in Georgia
John began by addressing the market trends in Tbilisi, noting that the casino industry was gradually recovering from the pandemic's impact. While Tbilisi and Batumi represent distinct markets, he highlighted Tbilisi's appeal as the capital city, offering a range of attractions for players and their families. With a majority of players being foreigners, Tbilisi's summer season remained vibrant, dispelling concerns about seasonal fluctuations.

Regarding the state of the casino business in Georgia, John Harrak emphasized that it was not in a developmental phase but a fully developed industry. New casinos continually enter the market, but they do so within an already mature sector. He stressed the importance of maintaining high service standards and adapting to evolving customer needs to thrive in this competitive environment.

Navigating Prohibited Advertising
A major challenge facing land-based casinos in Georgia is the prohibition of advertising, which aims to protect the local market. However, John explained that more than 90% of their visitors are foreigners, and the goal is not to attract Georgian players. The advertising restrictions primarily affect online casinos, creating a challenge for land-based operators. Despite these challenges, John emphasized the necessity of advertising to ensure a steady influx of customers.

Coexistence and Cooperation
“All the players that are coming to Batumi are already spoiled. Most of them went to Cyprus and Cyprus has very few government regulations. In general, Batumi has great operators with even greater service levels. They understand what they can do to make sure the business is safe. They protect and look out for their customers.”- John highlighted the unique dynamic and collaborative spirit among casino operators in Georgia.

Maintaining a Skilled Workforce
Addressing the issue of retaining staff, John noted that the casino business is typically favored by younger individuals. In Tbilisi, where there is an established casino presence, attracting and retaining staff is somewhat easier. Shangri La, for instance, runs training schools to nurture young talents and offers them opportunities for career advancement. The focus is not solely on monetary incentives but on providing a pathway to a promising future. This approach helps mitigate the challenges of staff turnover.

Supporting the Government and Industry
John emphasized the importance of collaboration between the government and the casino industry. Casinos have actively supported government initiatives, recognizing the mutual benefits of a thriving tourism and entertainment sector. This collaborative spirit has been particularly crucial during the pandemic, highlighting the intertwined interests of both parties.

In conclusion, the panel discussion shed light on the intricacies of operating land-based casinos in Georgia. Despite challenges such as advertising restrictions and staff retention, the industry continues to grow and adapt. The harmonious coexistence of operators and their support for government initiatives bode well for the future of the casino industry in Georgia.

Sep 5, 2023
Category: General
Posted by: sl_admin

Aug 28, 2023
Category: General
Posted by: sl_admin

Feb 13, 2023
Category: General
Posted by: sl_admin

It's been a busy week! Shangri La Tsakhadzor hosted Russian Poker Tour from 3rd to 13th of February 2023.

Sep 30, 2022
Category: General
Posted by: sl_admin

On September 22, 2022, the Shangri La Tbilisi casino celebrated its birthday. The celebration of casino 10th anniversary were set with grandeur and glamor. The square in front of the casino has turned into a real carnival show. Guests were greeted by artists of the original genre in colorful costumes, a street orchestra set a wonderful rhythm for the day at the very beginning of the evening, and a fire show in front of the casino entrance became a vivid embodiment of the celebration of the anniversary.

Aug 15, 2022
Category: General
Posted by: sl_admin

Casino Shangri La Tbilisi has been awarded with No.1 Status for the fifth time.

Apr 4, 2022
Category: General
Posted by: sl_admin

The International Gaming Awards (IGA) has announced the shortlists in various categories for the upcoming ceremony on 11th of April. The shortlist voting concluded on Dec. 15 2021. This year, for the first time IGA had 681 separate nominations making it hugely competitive for gaming industry operators.

Dec 1, 2021
Category: General
Posted by: sl_admin

On December the 5th the first legal casino in the city - Shangri La opened in Kharkiv. The international casino is located in the five-star Kharkiv Palace hotel in the very center of the city. Before the opening of the casino, representatives of Storm International held a press conference for journalists and the public.

Apr 12, 2021
Category: General
Posted by: sl_admin

On April 9, the Gambling Regulatory Commission (KRAIL) announced the issuance of a license to Storm Ukraine LLC. This is the official permission to open a land-based casino under the international Shangri La brand in the legendary five-star Fairmont hotel in the very center of Kiev.

Apr 2, 2020
Category: General
Posted by: sl_admin

Shangri La Casino and Sportsbook is excited to announce our Online Affiliate and Partnership opportunity.

Dec 19, 2019
Category: General
Posted by: sl_admin

Lavrenty Gubin, Marketing and PR Director of the company took part in the event as a speaker.