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Reflecting on the nomination, the founder Michael Boettcher noted that the company’s achievements are the result of many years of dedication: “To be included in this year’s shortlist is a remarkable honour. The success of Storm International has always come from our people. Our managers have grown with us from their earliest days and our staff represent a truly multicultural and open minded community where everyone is respected for their contribution. The company has built its reputation on consistent service standards and a philosophy that values every guest and every team member. These principles are deeply connected to the company’s internal culture, which prioritises professionalism, mutual respect and a shared belief in the importance of delivering exceptional hospitality. I am very proud of what we have achieved together and I believe this recognition reflects the strength of our entire team.

Throughout the past year, Storm International has focused heavily on strengthening internal communication and collaboration between locations. Cross location initiatives have become an important part of the company’s identity, allowing employees from different countries to learn from one another, to exchange ideas and to feel part of a wider international family. The HR and marketing teams have played a central role in creating new activities, company wide competitions and shared experiences that reach beyond individual properties.

Each year Storm International dedicates its internal development to a specific theme. The previous year focused on “Health and Balance”. The theme for the present year was “Year of Values”. To deepen the understanding of these principles the company introduced special training sessions and created an internal interactive game that allows employees to learn and experience the company’s values in a playful and engaging way. The result has been stronger cohesion, better communication and a clearer sense of identity across all locations.

This year also brought a number of cross location initiatives. In June the company held its Professional Dealer Championship in Yerevan, where the best dealers from each location competed and demonstrated an impressive level of skill and professionalism. In September teams travelled to Georgia for the company football tournament, which for the first time included a women’s team. The event concluded with an evening celebration and created a sense of unity that extended well beyond the pitch. These activities reflect the company’s belief that internal events strengthen motivation, build loyalty and foster a deeper connection between colleagues.

The company’s values have long been established and remain one of the foundations of its operational philosophy. They guide everyday decisions and define the way employees treat guests and colleagues. Storm International is proud of its exceptionally low attrition rate (less than 2.5% on avg), which is remarkable both for the hospitality sector and for the gaming industry in particular. The majority of managers across all regions grew within the company from their earliest positions. Many have spent years developing their careers alongside the growth of the organisation itself. This continuity brings a profound sense of shared history and ensures that company values are not only taught but lived every day. The team is genuinely diverse and multicultural, representing many countries, languages and backgrounds. Employees communicate openly and comfortably with one another in an environment that is culturally, religiously and socially inclusive. The company is open minded in the broadest sense, recognising the value of individuals and the importance of shared principles. Many team members choose to build long term careers within the organisation and take pride in being part of a company where personal contribution is recognised and respected.

Internal communication continues to evolve. What was once a printed magazine has now transformed into a digital platform that connects employees across all regions. Through the StormLife channel team members take part in competitions, learn about company history, receive updates and share their own achievements. The channel includes initiatives not only for employees but also for their families. This year’s Children’s Day project invited staff to recognise managerial team members from their childhood photographs and to read personal reflections on what Storm means to each of them.

The International Gaming Awards ceremony will be held in January 2026. For Storm International the nomination serves not only as an honour but also as motivation to continue nurturing a work environment built on respect, collaboration, performance and creativity. As the company looks ahead to its future projects and opportunities, it remains committed to ensuring that every employee feels valued, supported and part of a strong international family.